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Selling into a Corporate World

Description
This course is part of JFDI.Asia’s innovation campus' Startup Education Initiative: short courses selected by demand and, delivered by people who put theory into practice.

Topics – following on from our last session:
1. From Sales Process to Pipeline to Forecast to Revenue
2. Expanding your Value Proposition
3. Turning your solution into Customer Vision
4. Creating a Sense of Urgency

JFDi.Asia mentor Graham Lind explains to Hugh Mason how startups selling to bigger businesses can start to understand the psychology of customers with a very different culture and expectations.

ABOUT THE SPEAKER

Graham Lind
Graham is the Managing Partner of Sales Performance Management Pte Ltd, a management consulting firm specializing in helping companies improve their sales performance through better application of people, process and technology. With over 30 years experience in dealing with sales performance challenges across a broad spectrum of industries, Graham brings a wealth of knowledge on what works and what traps to avoid in building your sales capability.


WHO SHOULD ATTEND
The course is taught from a B2B viewpoint and is targeted at business leaders, executives in charge of product or company strategy, and entreprenuers. Typical titles will include: CEO, CMO, Account Executives, Sales Directors, and so on.


COURSE SCHEDULE AND REGISTRATION TIMES
Class runs 7pm – 9pm. Registration via PeaTiX.


CONTACT
Please contact Fannie (fannie@jfdi.asia) for further details.





Event Timeline
Wed Nov 6, 2013
7:00 PM - 9:00 PM SGT
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Venue
JFDI Innovation Campus
Tickets
Standard
Venue Address
71 Ayer Rajah Crescent, Singapore 139951 Singapore
Organizer
JFDI.Asia
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